tag:blogger.com,1999:blog-7879980.post1595640103791291596..comments2023-08-08T10:09:45.293-04:00Comments on Certified Association Executive: WOM with ADDBen Martin, CAEhttp://www.blogger.com/profile/15458543500102665114noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7879980.post-46323038444164829952007-01-07T08:28:00.000-05:002007-01-07T08:28:00.000-05:00Thanks, Ben
Association executives (especially go...Thanks, Ben<br /><br />Association executives (especially good ones like you) are really great at word of mouth marketing. It's what we do and what we've always done.<br /><br />As WOM marketing matures, we're learning that lots of what we do is really about getting people talking. When we look at it in a new light, with the WOM objective first, then we realize that we can be great at it. It's not so much a new idea as a new way to think about the best in marketing.<br /><br />Cheers,<br /><br />AndyAnonymousnoreply@blogger.com