tag:blogger.com,1999:blog-7879980.post5430346083607388123..comments2023-08-08T10:09:45.293-04:00Comments on Certified Association Executive: If you build it, they will come Vs. If I don't build it, what will they come to?Ben Martin, CAEhttp://www.blogger.com/profile/15458543500102665114noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7879980.post-43199181682220174162008-11-07T09:59:00.000-05:002008-11-07T09:59:00.000-05:00It really depends on your needs. We started a Face...It really depends on your needs. <BR/><BR/>We started a Facebook group for the MA Realtors because we could lock down those joining. That way we can provide discounts and other "facebook group-only" stuff to those members. <BR/><BR/>However, you can't add applications to a group. On a Facebook Page, for instance, you can add the Simply RSS app and pull in your feed from a blog for constantly updated content. Not being able to add Apps to a group is a serious limitation but, like anything, weighing these pros/cons is always a balancing act.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7879980.post-72585501581604368322008-10-17T17:37:00.000-04:002008-10-17T17:37:00.000-04:00Good info! I will update the post!Good info! I will update the post!Ben Martin, CAEhttps://www.blogger.com/profile/15458543500102665114noreply@blogger.comtag:blogger.com,1999:blog-7879980.post-65361119883897678452008-10-17T17:15:00.000-04:002008-10-17T17:15:00.000-04:00I agree with you on pretty much every point except...I agree with you on pretty much every point except the Facebook Fan Page versus Facebook Group debate. To use an example, since we've moved YAP to a Fan Page, we've had a lot less success re-engaging the group on Facebook because you can not send messages, only updates. I'll explain.<BR/><BR/>Messages from Groups go to the Facebook inbox and trigger an e-mail alert to group members' real inbox. Updates go into a magical mystery Facebook tab that few people ever visit...and no e-mail alert.<BR/><BR/>Groups like these need some nurturing and cheerleading, especially at the beginning. I'd always start with a Group so that I could take advantage of that e-mail connection. Later, when you know the group is viable and you have lots of ways to communicate with them, you can always move to a Page.Lindy Dreyerhttps://www.blogger.com/profile/03980190092767928072noreply@blogger.com