A new Philips device in development could force TV viewers to watch ads. From the article:
"An invention from Royal Philips Electronics prevents TV viewers from switching the channel during commercials or fast-forwarding past commercials when watching DVR content. Viewers would be released from the freeze only after paying a fee to the broadcaster. The freeze would be implemented on a program-by-program basis, giving viewers a choice at the start of each one. "Great. Let me guess: The next big breakthrough will be an apparatus that keeps your head oriented towards the television accompanied by a seatbelt that keeps you tethered to your La-Z-Boy or sofa and splints that prop your eyes open for the duration of the program.
How about we charge an additional fee for conference registrants to attend unsponsored lunches and events? Ooh, a higher subscription fee to receive our magazine with no advertising! And, we can rent to our members some special sponsor-blocking goggles for the duration of conventions, releasing them from having to see sponsorship logos.
Well, I thought it was funny.
Tagged: Advertising; Association; Association Management; Associations; CAE; Certified Association Executive; commercials; conferences; conventions; DVR; magazines; meetings; Philips; sponsors; sponsorships; television; TV
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