Welcome to the February 2009 edition of McKinley Marketing's Blog Watchdog (that's me) column. Remember you can get this column and articles from McKinley Marketing's talented consultants by subscribing to their newsletter .
As the global recession continues, association executives are learning to deal with its impact. This month's Blog Watchdog reveals what association professionals are thinking - and writing - about the economic downturn and its effect on both day-to-day and strategic decisions.
In addition to McKinley's report on the economic downturn's affect on associations , ASAE & The Center for Association Leadership released its Winter 2009 Impact Study (443 KB PDF download). This short blog post from the Great Ideas Conference highlights several practical ideas from a session about the study. ASAE & The Center has also created a section of their Web site devoted to helping association executives weather the ongoing financial turbulence.
In times like these, you might be tempted to see what kind of cash you can extract from customers at every turn. Bad idea. But, ensuring that members don't bail on you when they're attempting to complete an online purchase? Well, that's a grand idea! Web strategist David Gammel offers three tips to help you do just that.
Have you noticed a heightened focus on measuring things when the money gets tight? Jeff Cufaude writes about measures that matter and measures that don't. He points to a couple of interesting stories that may force you to re-think the difference between meaningful measures and meaningless measures.
As always, if you have feedback or a tip, e-mail B at BenMartinCAE dot com.