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October 11, 2008

See me in DC this Thursday for some social media marketing mayhem

Scott Oser has put together a lineup for DMAW's Sixth Annual Association Day that can only be described as social media marketing mayhem. There's still time to register for Thursday's event at the Capital Hilton.

At 9:45 a.m. I'll be presenting a session called Conference versus Unconference that I swear will be more interesting than that title (I assume full responsibility for its suckiness). In my session, you'll hear about my real-world experience organizing and promoting not one, but two unconferences, and how the tactics I used were, well... Let's just say I'd never done THAT before! Plus, I'll explain how I took what I learned from recruiting people to attend an unconference and applied it to recruiting members to a more *ahem* conventional conference. I'll be sharing some cool, cheap, and creative stuff in my presentation and I'll leave plenty of time for Q&A.

Of course, DMAW has done me no favors in scheduling my session opposite two others that I'd like to attend if I weren't presenting. One is led by the Social Fishes (Lindy & Maddie) and the other by Kevin Whorton. I hope you'll come to mine, at least for a little while.

Here's my differentiation strategy: I won't use nearly as many big words as Whorton, and I'm sure that will be appreciated by those who aren't yet fully caffienated at 9:45 a.m. As for the Social Fishes, well, I'll just have to resort to bribery. These are tough economic times, or so I have read. I'll do a re-run of this gimmick I pulled at the first ASAE Technology Conference. Be the first to ask the question during my session and get paid like Misty did!

Unfortunately, I can't stick around for the whole meeting, but I hope to see you on Thursday!

Tagged: ; ; ;

6 comments:

TechZoomIn said...

Thats great...

Scott Oser said...

Ben,

Thanks for the announcement about DMAW Associaton Day. Also, thanks again for speaking.

For those of you who have not heard about Association Day it is a day-long event on different parts of marketing that you need to know. There is a strong focus on social media but there are also 11 other sessions and a keynote that you can choose to attend. Some of these sessions discuss more traditional media but all were hand selected because they are topics of importance to the association marketers who will be in attendance.

Some names I am sure you know who will be speaking include: Greg Fine who is doing the opening keynote. I am speaking on Sales and Marketing in an association environment. Andy Steggles is speaking as is Suzanne Carawan. The lineup and the event should be fantastic so join us if you can.

Scott

Ben Martin, CAE said...

You're welcome, Scott. Looking forward to it!

KiKi L'Italien said...

Wish I could be there, Ben. You (and Maddie and Lindy...) have a great time and save up some of those tips for me! I'll teach you some of my special 80's dance moves in exchange...

Ben Martin, CAE said...

Kiki, I think I already have your single-fist air-boxing move down pat!

Cindy King said...

remember that a weak dollar and slow economy are good reasons to start marketing to countries where the currency is strong.
Europeans have a strong Euro, so they may find prices that you are offering seem low.
Stumbled and included in my blog carnival.