Continuing my podcast series. This is a 16 minute telephone interview with Sheri Jacobs, CAE from the Association Forum of Chicagoland. She's the force behind that hilarious association animation released a few weeks ago to promote the Forum's annual meeting. We discuss this unorthodox marketing tactic, the hiatus of the Forum's CEO blog (View from a Corner Office) and her intentions about blogging.
Full disclosure: I'm not a member of the Association Forum of Chicagoland.
Tagged: Association; association forum of chicagoland; Association Management; Associations; CAE; Certified Association Executive; sheri jacobs; podcast; WOM; word of mouth marketing
July 18, 2006
CAE Podcast Interview with Sheri Jacobs, CAE
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