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December 13, 2006

WOM under FTC microscope

What might this mean for association member-get-a-member campaigns and other association WOM tactics? Washington Post: FTC Moves to Unmask Word-of-Mouth Marketing



David said...

I hereby disclose that I am encouraging you to join XYZ Association in order to score a free calculator.

Ben Martin, CAE said...

Seems silly doesn't it? But it could become law!