What might this mean for association member-get-a-member campaigns and other association WOM tactics? Washington Post: FTC Moves to Unmask Word-of-Mouth Marketing
Tagged: Association Management Associations CAE Certified Association Executive FTC WOM Word of mouth marketing
December 13, 2006
WOM under FTC microscope
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2 comments:
I hereby disclose that I am encouraging you to join XYZ Association in order to score a free calculator.
Seems silly doesn't it? But it could become law!
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