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March 19, 2007

Learn from Marc's failure

Marc is experimenting in a text message campaign at his nonprofit, and his first attempt was strike one. About .1% of people who signed a petition to end violence against women also took advantage of the text messaging part of the campaign.

We're thinking about text messaging campaigns at our association too, and I'm so thankful that he's willing to talk about his tactics, and also that he's approaching failure as something to not only learn from, but share with the whole world. Keep it up Marc!

And sign the petition!

Tagged: ; ; ;


Marc said...

HA- I'm a failure and I love it. Thanks for the post and especially for the link to sign the petition. 50,000 is a long way off (we're at ~15,000 as of this post)

Ben Martin, CAE said...

I like to know what Marc is up to. Would you please sign up for Twitter?