Community Guy updates readers on his recent displeasure over the reception he has gotten from the American Marketing Association since joining about a month ago:
For context, see my earlier post.
There's a staff there whose full-time job is helping to support and growing the marketing industry and when you accept money for membership, you have an obligation to reach out to new members/payees and make them feel like something larger than an email list.
And to be clear, I have nothing bad to say about the American Marketing Association. I'm reporting on this because an influential blogger seems to think this particular association's inability to warmly welcome its new members -- well -- pretty much sucks. From my perspective, this is pretty much how a lot of associations welcome their new members, and I think that can't possibly be good for them.
Tagged: American Marketing Association Association Management Associations CAE Certified Association Executive Jake McKee Marketing Spam