For a long time, people like me have been telling people like you that you need to subscribe to a Google alert for your association's name and URL. I'm afraid it's not so simple anymore.
I've recently come to discover some other Google (or Technorati) alerts that we all should be subscribed to if we aspire to be full participants in the online conversation:
- Websites of sister organizations and programs with their own web presences (Political Action Committees, Foundations, Public Relations campaigns, etc.). You might even go as far as to subscribe to alerts for your chapters' websites or blogs.
- Blogs of particular importance in your industry. I have subbed to alerts for a few of my members' blogs. I may eventually decide to subscribe to alerts of friendly or not-so-friendly organizations.
- Anywhere you have a bio or public profile (official ones, like on your association's website, should show up in your regular URL search, but unofficial ones, like on LinkedIn, for example, wouldn't).
- Web profiles of your CEO and elected leaders (official or unofficial).
- Your internet handle.
I've just started doing this, so if you're interested, I can report back on how long it's taking to monitor this stuff and if anything useful has come of it.
Tagged: Association Management; Associations; CAE; Certified Association Executive