Lee responds to this article, which is just the latest lame effort in the MSM's tired meme on what a drain Social Networking Sites (SNSs) like facebook are for corporations.
You know I must agree with Lee. But here's another way of looking at it. For example, assume I decide to exhibit for my company at a trade show. I fly 3 people 1000 miles, ship 300 lbs. worth of junk to the convention center (and back), spend $2000 on the booth space, pay 3 hotel nights for each of the 3 people, and drop a grand on incidentals. Oh, and they're out of the office for a total of 72 man hours. Why would I expend these kinds of resources? Because a ton of my current and potential customers are gathering there!
Guess where else your customers are gathering? Suddenly, facebook and other SNSs are looking pretty cost effective! But SNSs are far more than just cost effective. In some ways, they're flat-out more effective PERIOD than showing up at the traditional conferences, trade shows and so on.
What we all need to learn is that the social web is the world's new gathering place. These new gathering places are simultaneously:
- global in scope,
- operating both in real time and asynchronously depending on your preference,
- increasingly accessories to (or even replacements for) face-to-face communities, and
- an unprecedented way to discover and communicate with micro-niches.
And there are real opportunity costs if you fail to get engaged.
The social web is not a replacement for face-to-face community, but it is a powerful complement to community.
Tagged: Association Management Associations CAE Certified Association Executive facebook SNS social networking sites