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January 02, 2008

Lessons learned from Lee LeFever

I'm an unabashed Lee LeFever fan, mostly for his In Plain English videos. This roundup of 15 things he learned last year is great, too. My two faves:

Solve problems when they need to be solved. If you have a big idea, don't try to research and plan everything from the start. Instead, do what you can today and tomorrow's problems will be revealed in due time and in a manageable way.

You're never too small to build a brand. Give your company a name and logo and make it a part of everything you do. The best time to plant an oak tree was 80 years ago - the second best time is today.

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