Inc. Magazine calls all of you communicators and marketers who have so far avoided social media a bunch of slackers. They say social marketing is now 100-level material.
The New Basics of Marketing: "The world of marketing is radically different than it was only a few short years ago. From viral video to text-message campaigns and avatar sales reps, marketing tools that only recently seemed rare and futuristic are quickly becoming commonplace. They're the New Basics."