Twitter for proactive customer service

Caution: Twitter post.

For all those who don't care or don't get it, this post from ReadWriteWeb is a must-read. Anyone who uses Twitter knows that it's instinctual to tweet about frustrating customer experiences. Why not use Twitter to fix those problems right when they crop up? That's what Comcast is doing.

Side note: Association executive Helen Mosher gets a link in the ReadWriteWeb post.