ASAE & The Center launched a new series of "vodcasts" called This Week in Associations earlier, uh, this week. Here's an examination of what's right and what's in need of further review with the implementation, from my personal point of view.
- High coolness factor. Online video is hot. It got my attention (and my link). People have too much to read. Why not do video?
- Relevant content. First episode focuses on voluntarism, a problematic issue many associations are facing.
- Cross-selling. ASAE is promoting a new book, "The Decision to Volunteer" on this topic that should be useful for association execs (by the way, in the coming weeks, watch for a sneak preview of this book before it debuts right here on the Certified Association Executive blog).
- Flash-based player with e-mail to a friend and grab the link features. Love it.
- The length is perfect. Less than five minutes. You nailed it, ASAE.
- What the heck is a "vodcast"? I've heard of a podcast, a video podcast, and even a vidcast, but "vodcast"? The cast part implies that it should be downloadable and viewable on an iPod, but this isn't. Why not just call it This Week in Associations and be done with it?
- Overproduced. I realize ASAE is probably getting video production and video hosting for cheap or even free, but this video is to overproduced what saccharine is to sweeteners. From the green screen background to the post production and animated titles, it's just too much. Take a page from Robert Scoble's playbook: lose the style, deliver the substance. As a member of mine says, "One person says that video sucks. Another one says it's organic." Finding the right balance ain't easy.
- The actress is... I'm sorry. I shan't say more about her. Use a staff person for this role. Certainly someone on the staff of ASAE is at the same time photogenic, knowledgeable about associations and does not pronounce it "assosheeashuns." Oh, man, there are so many jokes I'd like to make about this. But I shan't.
- Embedding option: MIA. I would have loved to embed the video here or at PITV. It's not like anyone could mistake this video for being produced by anyone other than ASAE. This is an option that's being suppressed by whoever's in control of the program. Clearly the editorial staff at ASAE has the code required to embed the video at Acronym.
Tagged: Association Management; Associations; CAE; Certified Association Executive