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June 02, 2008

Principled Innovation launches unprecedented association social media adoption survey. Please participate!

You may know about Principled Innovation's association social media wiki, where the association community's use of social media is cataloged. Now, Principled Innovation is launching a new survey designed to help association leaders gain a greater context and understanding of association social media metrics association professionals all wonder about. This survey seeks to answer questions like:

  • What's the average number of subscribers to an association blog?
  • What are the primary motivations for starting an association social networking initiative?
  • What percentage of association blog subscribers receive posts by email instead of RSS?
  • What kind of blog comment moderation procedure is most common in associations?
  • And many more.
The survey will be open for responses through 11:59 pm PDT on June 30. A free executive summary of survey results will be released by the middle of August. A more detailed analysis of the data will be available for purchase in either late September or early October.

I'm proud to have been intimately involved in the development of this survey, which is being launched with the financial support of Omnipress. I hope you'll take a few minutes to complete it and/or to spread the word to others in your circle of influence who might be interested in the survey.

Read more at the Principled Innovation blog.

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