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August 15, 2008

The Association Social Technology survey. You never AST for it, but you're getting it anyway.

The Association Social Technology (AST) executive summary is now available for download, and we even have a memorable URL for it at www.socialtechsurveysummary.org. I feel very fortunate to have led this project and to have been a co-author of the executive summary.

Here's some additional analysis of the AST data you won't find in the report:

  • Our analysis reveals 501(c)(6) organizations are less likely to be involved in social media than 501(c)(3) organizations. This could be due to a sampling bias.
  • While "increasing engagement" (presumably mass engagement) is the primary motive of association deployment of social media, with so many volunteers involved in the the execution of association social media initiatives, association executives should be cognizant that volunteer assistance with the implementation of social technologies is a strategic opportunity to engage volunteers at a deeper level.
I'll have print copies in San Diego at ASAE's Annual Meeting if you'd like one. But for now, download the summary and keep it handy for the flight: If read to crying babies, its guaranteed to silence them.

Tagged: ; ; ;

2 comments:

Lindy Dreyer said...

"Our analysis reveals 501(c)(6) organizations are less likely to be involved in social media than 501(c)(3) organizations."

My experience interacting with non-profits using social media is in line with the analysis, sampling bias or no. Why might that be? Are philanthropic or charitable groups more fearless, so to speak? Is their environment more competitive? What do you think?

Nipper said...

I think this trend will soon be reversed... or at least the associations will catch up. If the ASAE & The Center annual conference is anything to go by, things are about to go a little crazy in the social web world for the association industry.

Andy