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September 27, 2008

Do social media or die

Yes, that post title is mostly for effect, but it's not too far off...

According to a new study, 93% of Americans want companies to use social media to communicate with them. It stands to reason that they would expect the same of their associations.

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2 comments:

Ron Sarver said...

That seems like an extremely high number. I wouldn't think you could get 93% of Americans to agree on anything.

Ben Martin, CAE said...

Yeah, I am suspicious of this stat as well. I think they may define social media really broadly.