Yes, that post title is mostly for effect, but it's not too far off...
According to a new study, 93% of Americans want companies to use social media to communicate with them. It stands to reason that they would expect the same of their associations.
Tagged: Association Management; Associations; CAE; Certified Association Executive
That seems like an extremely high number. I wouldn't think you could get 93% of Americans to agree on anything.
ReplyDeleteYeah, I am suspicious of this stat as well. I think they may define social media really broadly.
ReplyDelete