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November 04, 2005

One of my favorite speakers came to Richmond

VSAE held their monthly lunch meeting today with Jeff De Cagna as the featured speaker.

Despite being sleep-deprived, Jeff was in his typical provocative form, challenging the audience with such heretical premises as strategic planning is dead and developing DUMB goals. It's always inspiring, but also somewhat upsetting to hear from Jeff. He cuts to the core of association strategy, and sometimes it hurts to discover the comfortable, usual way of doing things ain't working.

Jeff and I snapped this picture before he departed. Thanks for coming, Jeff.

1 comment:

Jeff De Cagna said...

Ben, thanks so much for the blog post and the really nice compliments. I thoroughly enjoyed my visit to Richmond, especially seeing you! It was great fun to push back on the prevailing orthodoxy of the association community in front of such as receptive audience. I'm very grateful to VSAE for the opportunity, and to you for sharing it with your readers!