Wow, big thanks to Ben McConnell over at Church of the Customer for linking to my blog (twice in the past month), and putting me first on his list of sources about 1 percent-ers. Above Seth Godin, even!
The private sector could learn a lot about involving customers in the program development and customer evangelism from membership associations. If you’re a word-of-mouth or customer evangelist marketing type, you really ought to take a hard look at how associations are integrating their customers into multiple levels of operations to engage the market and spread the word about its products and services.
Tagged: Association Association Management Associations branding CAE Certified Association Executive conferences marketing meetings members volunteers WOM word of mouth
May 23, 2006
Cited, excited
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