Via SvN, I found this article at trendwatching.com on involving customers in the design process. This is how associations have always done it, right? So why aren't associations more highly respected for this practice? Is it because the strategy is wrong, or do we not execute well?
Tagged: Association Association Management Associations CAE Certified Association Executive consumers customers design members
May 23, 2006
We've always done it this way
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Sure, customer-made is a part of associations, but how many of the five whys (Status, Bespoke lifestyle, Cold hard cash, Employment, and Fun and involvement) are really being provided? If none, isn't customer-made just volunteerism?
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