Awareness! Branding Your Association for Your Audience.

Live blogging a seminar from the Sheraton Richmond West, part of the Virginia Society of Association Executives monthly lunch meeting. This seminar is about branding and differentiating your marketing message.

+ A brand is used to stoke emotion
+ Passion is the most important thing about creating an effective brand
+ Persistence is also key to an effective brand.
+ Differentiation is the discrimination between things as different or distinct. In business this is the explanation of how your service product or business is different from your competitors.
+ Determine your differentiation:
+ Test a member's perspective
+ Survey your members
+ Forced ranking exercises
+ Test the messages out
+ Develop a 'Verbal Brand' before your visual brand

More to come...