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September 08, 2006

Awareness! Branding Your Association for Your Audience. Pt 2

+ Your core messages are the descriptive verbal brands that separate you from your competition. They serve ad the foundation for developing all of the statements you will use in your marketing efforts and in the development of your visual brands.
+ Phone calls are essential for getting your message out.
+ Create a compelling story. Your core messages are first used in developing the story about your organization, a clearly defining story about what you stand for and how you can positively impact members and the community.
+ Do our board members and staff truly understand our core messages and compreling story? Can they articulate them?
+ A lot of questions about coherent branding for sister organizations. Can we provide some branding services for our chapters?
+ Promote media attention received by your association to prospective members.

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