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June 06, 2007

Int'l Rescue Committee facebook group

Just joined Marc Sirkin's official facebook group for the IRC. I like to follow what Marc is doing.

I have to say, facebook's strategy around organizations is a lot cleaner than MySpace's model. On MySpace, the IRC is a 74 year old female. Facebook, having a method to separate organizations and people into different buckets, clearly has a much better and common sense strategy. I like how Marc can have one profile, maintain his own persona in facebook, and yet be an admin for a facebook group. This just makes a ton of sense.

By the way, facebook's groups feature is the product of Project Agape.

Tagged: ; ; ;

3 comments:

Samantha said...

LiveJournal is set up the same way, orgs are communities with moderators/owners...

I've been on LiveJournal for years and love it.

Marc said...

It's so easy! I just act like a normal human being and be as open and honest as possible.

A colleague and I were talking about the momentum that Barack Obama seems to have and his comment to me was that their strategy seems to be Barack Obama = Human Being.

Novel eh?

Ben Martin, CAE said...

@marc, how do you come up with this stuff??? And how do you act like a human and not a marketer? Where can we get some coaching? :-)

@Samantha, LJ seems to be the trailblazer on a lot of this stuff. Just never made the dive.