negative comments. (I can hear shrieks coming from the conference room!)
Well, I actually think the association debate over use of social media could use a larger measure of fear. This might come as a surprise to my readers and those who might think my social media and conversational marketing suggestions are too bold. Yes, I contend that more fear is what we need in this debate.
However, the kind of fear I think we should be talking about isn't like the ones articulated above. It's a fear of missing the social media bus that should really worry us. The opportunity costs, as the consultants like to say.
Here's the dire assessment: Your association is becoming more irrelevant by the moment if it isn't participating in the conversation made possible by social media. Signs of the paradigm shift are all around us and quite obvious. Association leaders who don't recognize the signs are either uninformed or unconscious.
Jeff De Cagna writes that "it's time to move on" in the social media debate. I couldn't agree more. I'm going to move on with him, and I hope you will too.
But wait! What about all of the fears of potential liabilities, losing control, and (the night terror) negative comments? IRRELEVANT! All are either uncontrollable (and were all along) or can be mitigated with good policies, procedures and education. Social media carries as much risk as email. You should be more afraid of losing the battle for relevance. The fear of missing the opportunity to create new value and deeper connections with your members should be far more compelling than the fears articulated at the beginning of this post.
I've taken my seat on the social media bus, and I won't look back.
Tagged: Association Management Associations CAE Certified Association Executive social media