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March 31, 2006

Wrap of Cyber-Mobbing

The Research in Action Super Trend Discussion of Cyber-mobbing wrapped up today. Here's an excerpt from post I made earlier this week about applying cyber-mobbing practices to meetings:

While most professional and trade associations would probably never organize mobs for demonstrations or political purposes, I do think this practice has an interesting application for conferences.

Imagine if you set up a conference track that was organized in advance, but only promoted and scheduled via opt-in text messaging? The track might include intimate conversations with speakers, or breakfast with the board president, or special meet-ups of tech-savvy members. You could also use text messaging to keep conference attendees updated in real-time about room changes or session cancellations. Or if you're running a trade show in conjunction with your conference, you could sell an attendee text message promotion to exhibitors.

Next week's discussion is on scrutiny. To join the discussion, simply e-mail

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