The Research in Action Super Trend Discussion of Cyber-mobbing wrapped up today. Here's an excerpt from post I made earlier this week about applying cyber-mobbing practices to meetings:
While most professional and trade associations would probably never organize mobs for demonstrations or political purposes, I do think this practice has an interesting application for conferences.
Imagine if you set up a conference track that was organized in advance, but only promoted and scheduled via opt-in text messaging? The track might include intimate conversations with speakers, or breakfast with the board president, or special meet-ups of tech-savvy members. You could also use text messaging to keep conference attendees updated in real-time about room changes or session cancellations. Or if you're running a trade show in conjunction with your conference, you could sell an attendee text message promotion to exhibitors.
Next week's discussion is on scrutiny. To join the discussion, simply e-mail email@example.com.
Tagged: Association; Association Management; Associations; CAE; cell phones; Certified Association Executive; conferences; meetings; mobile phones; SMS