David Gammel, CAE and I are doing an "unsession" on the attention economy at ASAE & The Center's Marketing & Membership Conference. We recorded a short podcast to bring you up to speed on some of the issues for associations in light of attention economics.
During the conversation, I state that the AttentionTrust, a nonprofit working to advance the concept of attention economy, sells its users' attention data. Not so. However, I still haven't figured out exactly what the benefit for users is.
Just press play:
Download mp3 file
Tagged: ASAE Association Management Associations attention economy CAE Certified Association Executive David Gammel podcast unsession
June 14, 2006
Attention, please!
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